Design Thinking Fundamentals

Description

Learn how a user-centered approach and design thinking principles inspire innovative ideas to create desirable solutions. This course provides an introduction to the foundational activities related to design thinking: a flexible, yet systematic process to define and solve problems. A common misconception is that design thinking requires artistry, but it is not centered on artistic principles. Design thinking is a strategy and mindset that can be applied to any industry to solve problems.

Teams will apply Design Thinking to problems that impact the business and see tangible results.

• Teams will learn what influences their customers’ actions, preferences and needs to design solutions that will genuinely delight them.

• Teams will learn how to gather customer insights to reduce risk and increase speed, in order to innovate more successfully.

• Gain practical tools in empathy and customer journey mapping, idea generation, prototyping and customer testing, so that teams can quickly bring your ideas to life.

• De-mystify innovation and gain the confidence to innovate everyday.

• Teams will learn how to innovate effectively with less waste, and save your business money doing so.

• Discover how to exercise their creativity muscle, shift their mindsets and have fun in the process!